Create a video that loops to encourage users to watch it over and over again.Go for bold visuals, unique editing and popular trends. You cannot set thumbnails for Shorts, so the opening few seconds are vital.Tap the ‘ UPLOAD SHORT‘ button along the bottom of the screen to publish your content.Tap the ‘ NEXT‘ button in the top-right corner to add a title, alter the visibility and select the audience.Once you’re happy, tap the white check in the bottom-right corner of the screen to preview your video and add sound, text, timed captions and filters.Play around with the different options in the menu on the right.But if you want to make a longer video, tap the ’15’ above the record button to change it to 60 seconds.) (Shorts automatically sets videos to 15 seconds. Tap the red record button to start filming your video.(If you have not already, you will need to allow YouTube to access your device’s camera and microphone.) Open the YouTube app and tap the plus sign on the bottom centre of the screen.Then in January 2022, it passed 5 trillion all-time views. But a few months later, it reached 15 billion daily views. YouTube only launched Shorts in the US in March 2021. It helps that over 70% of all YouTube watch time comes from mobile devices – and that Shorts are designed for watching on mobile.Īlso, consider the growth and popularity of the platform. Shorts is a powerful way to reach your potential or existing audience on the video-sharing website. Perhaps your business already posts regular videos on the platform. This allows you to reach more people without having to create new content.Īnother factor to consider is how much of your audience is on YouTube. IS YOUTUBE SHORTS WORTHWHILE FOR MY BUSINESS?Īre you already posting short-form video content to platforms like Tik Tok and Instagram? Then reposting that same content to Shorts is a no-brainer. Green screen option (use media from camera roll in the background).Set timer/countdown for recording hands-free.Upload and edit videos recorded outside the app.Video Resolution: minimum of 600 x 600 pixels, maximum of 1920 x 1080 pixels.Aspect Ratio: 9:16 (vertical) – also accepts 1:1 ratio.
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